• Usability:  The first and most important point is to create navigation structure that is both intuitive and user friendly. If you are designing your site, place links throughout your site where you think that users will look for them and make them eye catching to be sure that your visitors will follow the links deeper into your site.
• Text Links:  For Search Engine Optimization purposes, try to avoid using image links wherever possible.  Remember, a picture is worth 1000 words to a user, but worth nothing to a Search Engine.  Deploying text links on your site will help the user and the Search Engine determine where they are going.
• Link text:  Make sure that your links are titled correctly.  You want links to pages to reflect their most important content.  IF a page is selling blue widgets, you want the links to that page to say: Blue Widgets.
• Linking from inside text:  Try to link to other relevant pages from within the text on your site.  This will help guide the user and the Search Engine to more information about the topic and raise the site’s value in the Search Engine’s eyes.
• Sitemap:  Be sure to make a good sitemap.  When making a sitemap, it’s important to use descriptive text links.  Try to keep the total number of links on your sitemap under 100 links.  Search Engines don’t reliably or completely spider sitemaps larger than 100 links.
• Style:  Finally, don't think that because you are using text links on your site that you only have one option for the link; undecorated text.  You can use Cascading Style Sheets to add some color and rollover behavior to your links. 

An intuitive internal link structure will help guide your site’s users to the information the want, and will help raise your site’s positioning in the Search Engines.

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